Media

Jan
18
What Democrats Can Learn From Alexandria Ocasio-Cortez

What Democrats Can Learn From Alexandria Ocasio-Cortez

Her communication style is worth emulating, not dismissing There’s no shortage of criticism for Alexandria Ocasio-Cortez’s approaches to tweeting and activism. But her deep passion for change and morality is what the next generation is all about.
10 min read
Nov
11
Presidential Candidates Should Approach the Campaign Trail Like Stand-Up Comics

Presidential Candidates Should Approach the Campaign Trail Like Stand-Up Comics

Trump’s basically a heckler, and who’s good at shutting them down? Comedians. Donald Trump’s showboat approach makes him great at trolling. Candidates who use wit in the same way stand-up comedians shutdown hecklers will have more success ensuring Trump is a one-termer.
7 min read
Sep
24
A Field Guide to Bad Faith Arguments

A Field Guide to Bad Faith Arguments

Once you recognize these weak tactics in your mentions, you can easily outwit them Political culture and especially that on social media, is rampant with bad faith arguments that obscure the true policy at the heart of a debate. But with the right tools, you can outwit them.
15 min read
Aug
11

Q+A from Water Quality Webinar: ​Using the Right Tools to Develop Effective Messages

Last month, I did a webinar with the National Water Quality Monitoring Council on how to develop effective messages in
5 min read
May
13
Responding to Science News Coverage: From Corrections to Celebration

Responding to Science News Coverage: From Corrections to Celebration

This is part of a series on helping scientists effectively work with journalists. The first installment covers what scientists and
1 min read
May
12
Four Things Scientists Should Watch Out for During Media Interviews

Four Things Scientists Should Watch Out for During Media Interviews

This is part of a series on helping scientists effectively work with journalists. The first installment covers what scientists and
1 min read
May
11
Five Ways Scientists Can Conduct More Effective Interviews

Five Ways Scientists Can Conduct More Effective Interviews

This is part of a series on helping scientists effectively work with journalists. The first installment covers what scientists and
1 min read
Feb
29

When it comes to news writing, do scientists “say” or “conclude”?

Adam Siegel, a security analyst, management consultant, and blogger, made an interesting point on Twitter in response to a Washington
1 min read
Jan
10
Transparency and Protecting Scientists from Harassment Both Serve the Public Interest

Transparency and Protecting Scientists from Harassment Both Serve the Public Interest

What you’re getting into: 1200 words, a 4 to 6 minute read. Paul Thacker argues in the New York
5 min read
Nov
11
Scientists and Journalists Aren’t on the Same Side, But They’re Often Heading in the Same Direction

Scientists and Journalists Aren’t on the Same Side, But They’re Often Heading in the Same Direction

What you’re getting into: about 3500 words, a 12–18 minute read Scientists often assume that journalists are on
15 min read